Jewelry Collections

The Bees Knees: Gumuchian “B” Collection

Bees Knees

Debuting in Las Vegas this year at the JCK show on May 30th is Gumuchian‘s “B” Collection, a suite of apis-inspired jewels created to support the world’s declining honeybee population. A portion of the proceeds from the collection, the amount of which has not yet been determined, will be donated to support, a non-profit which supports urban beekeeping and home gardens. While I’m not the biggest fan of bees, thanks in part to an allergy to their stings, I do love their sweet honey and also know how integral they are to our global ecosystem.


Did you know that one in every three bites of food consumed in the United States is either directly or indirectly pollinated by bees? Neither did I…

After reading a number of articles about the potential environmental effects of a declining bee population, Patricia Gumuchian was compelled to bring the issue to light through jewelry, and the “B” Collection is the inspired result. “I look around our office of women and think about the worker bees – who are the female bees – and how valuable they are to our livelihood,” said Gumuchian. “Our family gatherings and holidays largely center on all types of foods. What would happen if these things just went away? The effects could be detrimental. We need to change what’s going on.”

The capsule collection, offered in 18k gold, includes both link and cuff bracelets, earrings, pendants, rings and five different bee-related charms, and suggested retail prices start at $1,400. “Many of our collections are inspired by nature” said Vice President of Sales, Myriam Gumuchian, “but this aspect of nature didn’t just inspire the designs, it also inspired us to be part of something bigger.”

I can’t wait to see the rest of the collection in Vegas!


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